The extraordinary sightsleeping experience
BAYERN TOURISMUS Marketing GmbH devised the latest marketing model Sightsleeping® for hotels catering for the art and culture spectrum. Sightsleeping® targets art and culture oriented guests and includes the combination of sightseeing and staying overnight.
It stands for hotels which offer accommodation in castles, listed buildings or contemporary hotels which are worth seeing and feeling experiencing. In order to be accepted by the Sightsleeping brand, hotels have to fulfil certain criteria:
- Apart from the historical point of view, they are to offer an outstanding and sophisticated interior with drawings, sculptures or paintings, or show exhibitions of contemporary art.
- Another criteria which is required for acceptance into the Sightsleeping® brand is the proposition of a wide programme of activities such as painting, sculpturing lessons or author readings.
- Additionally, services for cultural enjoyment must be offered by each hotel.
- But most of all they must be worth seeing!
Look out for the extraordinary sightsleeping experience!