Bavaria – a world of wine

The heart of Bavaria’s wine growing is in Franconia

The renowned bocksbeutel-shaped wine bottle and prized top-quality wines enjoy worldwide fame. Connoisseurs love the distinctive flavour of Franconia’s dry, fruity wines. Some 6,000 hectares of picturesque vineyards provide some of the best white wines ever and the region’s red wines are sought-after specialities. The inimitable taste of the wine is a true experience as are the cosy wine bars, wine tasting venues and convivial wine festivals.

More comprehensive information on Franconian wine is available at

Our tips for great wine holidays and experiencing the wines of Franconia in Bavaria


Picturesque vineyard in Sulzfeld am Main - Franconia

A land of wine and beauty - Franconian wine holidays »

Some 6,000 hectares of picturesque vineyards provide some of the best white wines ever. So there is much to explore on a trip to romantic wine towns and friendly locals. You will enjoy a vacation that caters to all your senses.

Selection of Franconian wine

Franconia’s wine varieties and growing areas »

Read more about the main growing areas for the region’s world-famous red and white wines and the most important wine varieties of Franconia in Bavaria, Germany.

Wine-grower family of Weingut am Stein - Würzburg

Culinary routes: Franconian Bocksbeutel Road »

The "Mid-Franconian Bocksbeutel Road" covers some 50 kilometres across the heart of Franconia through the wonderful mid-mountain landscape of the Steigerwald nature Reserve and the Frankenhöhe – half way between Nuremberg and Würzburg, between Bamberg and Rothenburg.

Vinotel Augustin

Vinotel Augustin *** »

Sulzfeld am Main

Experiencing the true Franconian lifestyle on a vineyard and enjoying this unique cultural scene is all about the feeling of freedom you get when you ...

Sulzfeld am Main

Weingut am Stein

Gästehaus Weingut am Stein and Restaurant Reisers ***** »


The guesthouse apartment set in the middle of the estate enables visitors to experience first hand and in depth the everyday life at the vineyard. ...



Schlosshotel Steinburg (Castle hotel) **** »


Regal and majestic stands Schloss Steinburg high above the rooftops of Würzburg affording breathtaking views over the baroque city of culture – a ...


White Glühwein (mulled wine)

White Glühwein (mulled wine) for cold days »

Enjoy the Glühwein and Lebkuchen season with a recipe tip from our Franconian vintner and wine expert Martha Gehring.

Exterior view winery Weingut/ Hotel Zur Schwane

Historic Schwane wine cellars »

Our Schwane wines, the wonderful Main landscape that produces them, our newly established estate on the outskirts of the tranquil town of Volkach, the inspirational harmony of the past and the present that is there to be experienced, discovered and enjoyed in every wine, every detail and every moment.

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Franconian wine in bocksbeutel-shaped wine bottles image.enlarge
Franconian wine in bocksbeutel-shaped wine bottles © BAYERN TOURISMUS Marketing

Video: Franconia - a world of wine

Franconia- one of Europe's oldest wine-growing regions.

Vintage in Franconia