The Maisel family has been brewing its beer here in the district of Mistelbach since 1887. First in the historical red-brick brewery and then, since 1974, directly next door in the modern brewery. The cellar rooms in the old building stood empty for many years, with only the upper part of the building in use – according to the Guinness Book of Records, it remains the “most comprehensive brewery museum in the world”. And since February 2016, the ground floor has been brought back to life: Following three years of renovations, the Liebesbier restaurant and the Maisel & Friends brewery workshop – which focuses on a passion for artisanry and unique modern interpretations of brewing traditions – opened.
Owner Jeff Maisel
Restaurant Liebesbier in Bayreuth - the Beer Eldorado in Franconia
In the restaurant Liebesbier the visit becomes an experience - guests gain insight into the traditional handicraft and enjoy the modern ambience
© www.bayern.by - Tobias Gerber
© www.bayern.by - Tobias Gerber
© www.bayern.by - Tobias Gerber
© www.bayern.by - Tobias Gerber
© www.bayern.by - Tobias Gerber
Guests can watch the brewing process whilst they eat
Jeff Maisel is the fourth generation of his family to oversee the Maisel Brewery and can often be found in the museum. Over 100 different craft beers are served in Liebesbier; whilst all beers from the Maisel & Friends craft beer range are developed and brewed in the brewery workshop. A special touch: Those dining in the restaurant are only a pane of glass away; they can see the brew kettle, the wooden casks and the brewers at work. “It means that visitors can see directly how serious we are with doing things by hand”, says Jeff Maisel. “And, at the same time, they can sit in Liebesbier and enjoy the beer that they are watching being created before their very eyes.”
The ambience in Liebesbier is reminiscent of a large city bar. The homely yet hip atmosphere has been created with a great love of detail by restauranteur Thomas Wenk and brewery manager Jeff Maisel. After passing through the modern glass and steel frontage, you enter the restaurant, which is dominated by dark wood, warm indirect lighting and exposed brick walls. Lovingly arranged nooks featuring street art add a creative and modern touch to the overall concept.
International dishes with regional ingredients
The menu lists around 30 Maisel beers and over 80 more from other breweries. The food is international but the ingredients are selected based on the season and are sourced directly from the local region: Tomahawk Steak, Burgers, Dry-Aged Entrecôte. The American influence is not by chance, explains Jeff Maisel: “My mother comes from the Charleston area in South Carolina, hence my American first name. My sister still lives there and I studied in Charleston”.
So why aren’t there any Franconian dishes? “There are some great Franconian dishes, like Schäufele (pork shoulder), Hax’n (knuckle of pork) and Sauerbraten (marinated beef), to name but a few. But we wanted to offer something a bit different in Liebesbier”, says Maisel. This fits with the self-image of the Maisel family: “We are based in Bayreuth and we nurture and make the most of our traditions, but we do not limit ourselves to them.”
© www.bayern.by - Tobias Gerber
© www.bayern.by - Tobias Gerber
Contact
LiebesbierAndreas-Maisel-Weg 195445 Bayreuth
