“Bavaria – traditionally different” is the motto of our umbrella brand strategy again this year. While last year the focus was on the traditional moment, this year we are concentrating on the identity experience and have found exciting personalities and stories that all, in their own way, shape, embody or reinterpret the image of Bavaria. Taking centre stage are the traditions, which are brought to life for visitors and locals alike, and which create a sense of identity and community for certain regions of Bavaria or for the Free State as a whole. Find out more about cultural landscapes in Eastern Bavaria or visit trendy hot spots in Franconia. Get to know Bavarian free spirits in the region Allgäu, or see how tradition refiners in Upper Bavaria are giving new impetus to their family businesses.
We support you in your reporting:
- Image material: We have taken a large number of varied pictures of all the participants, which we are happy to make available to you for publication.
- Personal interviews: On request we will give you the contact details of the personalities portrayed.
- Individual research trips: Have you found, either in the research handbook or elsewhere, an exciting topic that you would like to research in greater depth in Bavaria?
Just give us a call – we would be happy to help you plan and execute your research trip.