Wild, young, unique and deeply rooted in their homeland – these are the hallmarks of Bavaria’s free spirits. They remain true to the customs of their ancestors but give them their own particular twist: They create exceptional wines, combine traditional brass instruments with modern electro-beats and immortalise typical Bavarian motifs in extravagant pieces of jewellery.
What unites them all is their love of Bavaria with all its values and traditions. Passed down through generations, the customs trace their origins back over hundreds of years. Our champions contribute to the Myth of Bavaria and constantly reinterpret it in their own unique ways. These include blowing the Alphorn in Upper Bavaria and growing vines for winemaking in Franconia. For more than 2,000 years, noble wines have been produced using old methods while also incorporating new ideas.
Set off on an exciting tour and get to know the young free spirits in person. They turn traditional Bavaria into a unique experience for visitors – original, authentic, modern and creative.