Bavaria stands for tradition and a sense of homeland. Nowhere else in Germany do the locals cultivate their customs as they do in Bavaria. Deeply rooted, authentic and yet still modern, in other words “traditionally different” – this is the nature of the people of Bavaria: They bring modern ideas to tried and tested trades and crafts, and they develop and reinterpret elements of their heritage. Local people ensure, in their own individual and inimitable way, that their customs are preserved, and with them part of their Bavarian identity. This sense is conveyed to their guests too: Visitors immerse themselves in the hospitable atmosphere and are therefore able to enjoy an authentic Bavarian experience – traditional and yet uniquely different.