In addition to mountains, brass band music and beer, many people associate Bavaria with dirndls and lederhosen – and rightly so! The traditional costume stands for the Bavarian attitude towards life – by wearing it, the locals represent their region and identify with it. People still like to wear traditional costumes. As well as Michael Thalhammer from Sauerlach: The trained social pedagogue and former musician runs a shop for traditional Bavarian clothes in his home town. But his models are different, fancy, modern – Thalhammer not only sells high-quality leather pants, he also tattoos them and thus helps them to shine again.