Harnessing the power of the moor has a long tradition in the region around the spa towns of Bad Kohlgrub and Bad Bayersoien. The Bergkiefern-Hochmoor upland moor with its mountain pines is valued as a source of natural remedies, the healing properties of which are released in moor baths. Many hotels in the region offer moor baths. Guests who want to continue to enjoy this spicy fragrance back at home are delighted to take Veronika Wurm’s moor soap away with them as a souvenir – and often become regular customers.
Veronika Wurm creates her natural soaps by hand using one hundred percent natural ingredients: “We produce our soap using the old tradition of cold process soapmaking. This preserves all the constituent ingredients”, she explains. She knows how to value the power of the moor in her native region.