It looks really homely in Veronika Wurm’s small soap-making premises in Saulgrub in Upper Bavaria. Natural soaps with names such as “Lemon myrtle” or “Treasure of the Maya” are piled on the shelves and give off a heady yet soothing aroma. At the front of the display the visitor is aware of the flowery scent of lavender, further back the fruity tones of lemon can be distinguished. One soap is particularly noticeable because of its dark colour: Moor soap. This earthy, almost black piece of soap smells of aromatic mountain pines – a scent that is reminiscent of native forests and moorland.